In order to capture a bigger pie in Indian Ecommerce market Snap deal today initiated “Project Bharat”. The company plans to launch the site in 11 different Indian Languages in a bid to appeal the Non-Metro Audience. The project would enable 130 miilion Indian citizens to access and explore various products on the platform.
The company aims to attract more and more local vendors from different cities across the country and this move would help them connect to deeper cities across the country. In a statement issued on the launch of project the company said that 10% of the Indian population converse in English while 30% of them have access to internet. Thus the company want to join the remaining 20% in the main stream commerce economy.
This is one of its kind initiative by the company and other e-tailers are also expected to follow the suite.
E-commerce giant Snap deal has helped Aamir Khan to grow his ad volume by 441% in last one year. His rank improved from mere 57th to 19th in terms of total amount of time he was seen in Television . The actor has endorsed 10 brands from January to October 2014 while this year he endorsed only 2 brands Incredible India and Snapdeal in the same period .
It was not easy for Snap deal to rope in Khan as they had to convince the actor with various factors and trust quotients before he signed with them. According to a senior snap deal executive “We wanted to change Snapdeal’s branding and Khan was the right candidate for the job. He decided to do it after a very long presentation.” It is believed that the actor charged 15 crores for a four day shoot with the company. According to sources he is one of the highest paid endorser of the country .Salman Khan is the costliest as he charges Rs 6 crore a day for a brand campaign.
The current controversy made Snap deal’s story a bit difficult as he people took on google play store and social media to decrease the app Star rating and also uninstall the application. People started a campaign naming #appwapsi and uninstalled the application in the protest to what the star said about growing in tolerance in the country .Snap deal later issued a statement stating that they distance itself from the star and his opinion in this topic.
The controversy won’t affect the star much as he has said that he will stand by his words. According to brand expert Harish Bijoor “Contrary to public opinion, Aamir Khan’s brand value will not suffer because of this one incident. He did a good thing by standing by his statement. People expect their heroes to do the same. One more hit, and he will be up there. The share in ad volumes for Aamir Khan in 2015 between Incredible India and Snapdeal is around 55:45”.
E-tailers facing heat because of intolerance comments by Aamir Khan issued as statement in public stating that it is distancing itself from the star actor’s point of view and would not agree or disagree to what he said .
The company said “Snapdeal is neither connected nor plays a role in comments made by Aamir Khan in his personal capacity. Snapdeal is a proud Indian company built by passionate young Indians focused on building an inclusive digital India,”
Company’s popular blog hashtagged as #SnapdealForIndia said. “Every day we are positively impacting thousands of small businesses and millions of consumers in India. We will continue towards our mission of creating one million successful online entrepreneurs in India,” .
Meanwhile Flipkart’s boss Sachin Bansal came out in defense of Snap deal and said “This is a flawed logic. Brands don’t buy into brand ambassadors personal opinions. @snapdeal shouldn’t face this”. Internet users downrated the application and also started a campaign on social media to uninstall the app from their phones and name the campaign as #appwapsi.
In a statement released by Snap Deal , South India accounted for 35-40% of the total sales done by the company in this Diwali season. The total value of the total sale made was not reveled but the company said it made ten-fold increase in the user registered with the company. The tp categories shopped were Sarees , gold and Jewellery .
According to Vishal Chadha , Sernior Vice President of Market Development the company received 12 million visits this season with 12 orders per second on the peak days. A total of 50,000 sellers posted a increase in their sales through the platform with 5,00 of them made a record fivefold increase in the sales.