Tata Motors newly acquired brand Jaguar Land Rover is set to build a manufacturing plant in India in order to focus on more customized products for Indian audience. The company is following the strategy of Audi, Mecedes Benz and BMW in order to increase its market share to 20% in a three year period.
The company already has a plant in Chikale Pune where it assembles the (XF,XJ, Discovery Sport and Evoque) four models available in India . The company plans to start with the manufacturing of XE sedan locally. The company also has plans to assemble more and more SUVs here and make India their Hub for Asia and other close territories.
According to Rohit Suri, President JLR India ” Local manufacture will steer our strategy. If we get more products which are competitively priced in India, we will do better. We still have exciting products like the Range Rover Sport and the Range Rover. When that happens, price wise we are still not very competitive. So, there is a huge opportunity waiting to be tapped”.
Vaibhav Attree 