Homework Guru reaches for the K-12 school going students.

Fast academic answers were for long Homework Guru’s (www.homeworkguru.com) mantra for winning over students. But then the homework help firm , which is also a market leader in online tutoring , sought mass market frame for it brand of anytime answers turned to free online tutoring to widen its reach and diversify the profile of its users. However, the growing clutter in the homework help category

Could prove to be its biggest challenge.

There are close to 100 homework help websites worldwide currently and almost all these companies are planning on free tutoring to lure students online. For an audience who is mostly focused on email based assignment help, such an offer is not only confusing but can even be a deterrent to online academic users. Besides Homework Guru’s growth thus far has been fuelled by its huge tutor base and smart alliance with various universities for a sizeable portion of student base.

Homework Guru’s Brand Plan

1. Target college going students worldwide and build on online dominance in various subjects& grades
2. Focus on K-12 student with more emphasis on Online tutoring.
3. Increase advertisement spends online on various online channels like Facebook , youtube and Google.

The brand clearly needs to widen its appeal among the students. And to do that it has planned close to $1 million worth of investment in advertising.

Student’s Appeal

Homework Help expert, Homework Guru which has answered more than 1 million questions, it has the largest student base in the college questions and answer category. It has hired more than 20,000 experts that help students via email. Homework Guru, an Edunalysis company , believes it has got here on the strength of its easy to use platform and of course ,best academic experts. It believes that it also owes success to a large number of returning students studying in various reputed institutes worldwide.

The alliance with Top universities has paid off handsomely but it could also limit the brand’s potential by restricting its usage to the college students. Perhaps this is the reason why Homework Guru is re-crafting its branding and advertising strategy.

The main target continues to be the college students who is already familiar with the brand. But Homework Guru now wants to be more popular with a large section of school going students studying in various classes. And the brand hopes that the free online tutoring strategy will propel its journey. Homework Guru has already prepared itself to conduct more than 50,000 free tutoring sessions this academic season.

Diving in deep

As an academic help expert , Homework Guru want to reach into the hinterland where the base of  school going students is likely to be larger. Going in for K-12 students is still critical for Homework Guru, not only because it needs to establish itself as a end to end academic expert, because It faces a still competition from other homework help companies available online. These companies do lack the resource infrastructure Homework Guru has, but since the online market is very dynamic they are expected to attract more students in the coming year.

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Edunalysis in talks to create 5000 work from home jobs in India.

Edunalysis learning solution is in talks to create more than 5000 work from home modeled tutoring  jobs in India. It is understood that the company wants to enrich its tutor base from India and use them for their iconic Academic platform Homework Guru (www.homeworkguru.com).

The US  – headquartered business restructured to become one of the world’s best education company. It would be group’s first major operation in India if the management agrees on the proposal. Although initially the company is planning to hire 500 to 1000 local experts , it is believed Edunalysis would have a view to growing that number to as many as 5000 in coming years.  The group wants to use the money raised from various institutional investors to increase the dominance of Homework Guru.  According to the CEO of the company “Edunalysis and Homework Guru will be one of the great global growth stories in the next decade.”

“Parents in countries around the world, rich and poor, the single thing that matters to them most is equipping their kids with the skills and the knowledge to go to university, to learn English as a foreign language, because that’s what’s going to get them a better job and a better start in life and that’s what we’re lining Edunalysis up to and it’s a huge opportunity for us,” he added.

The company offers a range of academic help services and is the owner of worlds largest academic question and answer base Homework Guru(www.homeworkguru.com) . The company was founded in 2006 and has been known as the one of world’s top academic publishing house in recent times. Edunalysis also provides online and print educational resources for schools, universities and professionals across the globe.

The company plans to focus and invest more in Edunalysis’s publishing arm while beefing up Homework Guru’s tutor base.

Neither the Edunalysis nor Homework Guru would comment when contacted yesterday.

Meanwhile, it is understood, that a major acquisition deal involving two leading  publishing firms is due to be completed this month.It is understood the deal will see a merger of a number of popular local titles.