Flipkart won’t sell ebooks anymore.

Country’s top etailer Flipkart has decided to stop selling ebooks on their platform. All the existing orders will be served by Canadian E-book supplier Rakuten Kobo.

“The Indian book market is overwhelmingly dominated by physical books and this is a market that is growing at a fast clip. Flipkart will continue to be a leading player in the overall books market in India,” the company said in a statement. “In its overall strategy for books, Flipkart does not see the e-Books service as a strategic fit and hence the decision of transitioning the e-Books service to Kobo.”

This seems to be an interesting move as the rival ecommerce giant is focusing hard on selling e-books through their iconic reading tablet kindle. This is the third biggest category close by flipkart after music service “Flyte”  and payment gateway payzippy.

Flipkart has recently grossed a loss of 200 crore and company is focusing on high value products like electronics  goods.


Myntra to launch its mobile site.

Following the footsteps of its parent Flipkart , Myntra is planning to launch a mobile web platform to allow its users browse and buy its products from the web. The moves comes 8 months after the company planned to shut down its website and go “app- only”. The decision was taken due to the fact that 90% of its traffic while 70% of its business came from mobile . The move created a debate in tech circles making companies think on a mobile first mobile only strategy .

According to Myntra CTO Shamik Sharma , It isn’t about the money but just the realisation that if we don’t build (a mobile-only product), somebody else is going to build it and whoever builds that is going to be the winner.

Flipkart was planning on a same mobile strategy but changed its plans and launched Flipkart Lite , a mobile site which gives app like user experience to its audience . This has again changed the strategy being followed by many companies as app has more limitations and it becomes difficult for the company to update the same on a regular basis. It will be interesting to see how the business fares up with this launch.

IRCTC becomes the top online commerce Co in the country .

IRCTC the flagship ticket booking portal of Indian Railways becomes the highest online grosser of the country with ticket sales worth Rs 20,000 crore . The revenue is double the e -tailer flipkart. The numbers have crossed a whopping $3 billion and has grown by 34 % as the company sold tickets worth 15,000 crore in the same period last year. The website also posted a profit of Rs 130 Crore  which has increased from 72 crore the company earned last year.  In a statement issued by Public Relation manager of IRCTC Sandeep Dutta ” “Bulk of the sales may be attributed to IRCTC’s rapid growth in e-ticketing which has been due to its interface and setting up of a very robust process. Capacity enhancement was done to book 7,200 tickets per minute as against 2,000 tickets per minute in the existing system.”

The website made a record 13.4 lakh tickets in one single day this April. E ticketing amount to 55% of the total tickets sold by the organization. The portal also showed a 19% increase in the income to 1,414 crore from service charge and selling of Rail Neer , the water service brand from Indian Railway .The portal charges a commission to the ticket sold on the portal and levy’s a sevice charge to its customers. The website has a monopolistic position and attract several brands to advertise on the platform . According to Devangshu Dutta, chief executive at retail consultancy Third Eyesight ” By having a monopolistic position, higher web traffic and sales, IRCTC can attract several brands on its portal, feel experts. “A large part of the Indian population trusts IRCTC and brands across consumer, food and tourism can use it to advertise or sell their products on the portal”.

The portal plans to hit $1 billion mark by FY2020 .

Snapdeal parts away from Aamir Khan’s comments.

E-tailers facing heat because of intolerance comments by Aamir Khan issued as statement in public stating that it is distancing itself from the star actor’s point of view and would not agree or disagree to what he said .

The company said “Snapdeal is neither connected nor plays a role in comments made by Aamir Khan in his personal capacity. Snapdeal is a proud Indian company built by passionate young Indians focused on building an inclusive digital India,”

Company’s popular blog hashtagged as #SnapdealForIndia said. “Every day we are positively impacting thousands of small businesses and millions of consumers in India. We will continue towards our mission of creating one million successful online entrepreneurs in India,” .

Meanwhile Flipkart’s boss Sachin Bansal came out in defense of Snap deal and said “This is a flawed logic. Brands don’t buy into brand ambassadors personal opinions. @snapdeal shouldn’t face this”. Internet users downrated the application and also started a campaign on social media to uninstall the app from their phones and name the campaign as #appwapsi.