E-commerce giant Snap deal has helped Aamir Khan to grow his ad volume by 441% in last one year. His rank improved from mere 57th to 19th in terms of total amount of time he was seen in Television . The actor has endorsed 10 brands from January to October 2014 while this year he endorsed only 2 brands Incredible India and Snapdeal in the same period .
It was not easy for Snap deal to rope in Khan as they had to convince the actor with various factors and trust quotients before he signed with them. According to a senior snap deal executive “We wanted to change Snapdeal’s branding and Khan was the right candidate for the job. He decided to do it after a very long presentation.” It is believed that the actor charged 15 crores for a four day shoot with the company. According to sources he is one of the highest paid endorser of the country .Salman Khan is the costliest as he charges Rs 6 crore a day for a brand campaign.
The current controversy made Snap deal’s story a bit difficult as he people took on google play store and social media to decrease the app Star rating and also uninstall the application. People started a campaign naming #appwapsi and uninstalled the application in the protest to what the star said about growing in tolerance in the country .Snap deal later issued a statement stating that they distance itself from the star and his opinion in this topic.
The controversy won’t affect the star much as he has said that he will stand by his words. According to brand expert Harish Bijoor “Contrary to public opinion, Aamir Khan’s brand value will not suffer because of this one incident. He did a good thing by standing by his statement. People expect their heroes to do the same. One more hit, and he will be up there. The share in ad volumes for Aamir Khan in 2015 between Incredible India and Snapdeal is around 55:45”.