Grofers to test Sprite Zero for Coca Cola.

Beverage giant Coca Cola has decided to test its new product through ecommerce grocery app Grofers.  The company will be selling Sprite Zero to Grofers  audience in order to check the response of the drink amongst its consumer. Earlier Coca Cola used select trade partners and outlets to test its new launches. The company will sell Sprite zero for a couple of days and then on the basis of these few sales the company will chalk out the next step forward to launch the product on a larger scale.

Sprite is the top selling aerated drink in India with a market share of 18%.The drink overtook Thumbs Up in 2013 and has maintained its top position in the recent years. Coca Cola as a company is facing stiff pressures in Indian and international market as people have started choosing healthier drinks as compared to aerated drinks. With a move to leverage E-Commerce the company is trying to recreate its image and brand in the youth.

In a statement issued by Coca Cola , the company’s marketing executive said “Coke will use the insights from on-demand sale on Grofers for Sprite Zero to identify and track consumer preferences and post purchase feedback.”

Sprite zero will be moderately priced at Rs 25 per 300 ml can and will be a low calorie variant of its mother product sprite. This is the second zero calorie launch from Coca Cola in the recent times . Last year company launched zero-sugar Coke Zero but the product is yet to take off in terms of popularity among the young Indian consumers.

Travel stocks slow down after Paris massacre

European travel stocks bore the brunt of Paris massacre as the stocks slumped down due.Loss of consumer confidence due to the attack can be attributed to this bear show but the stocks have a potential to revive back after the holiday season.

“I don’t think the Paris events will touch the market and the economy on the whole. There is no more a tendency to panic in the wake of such attacks,” said Massimo Baggiani, head of international equity at Italy’s Symphonia.

“Certainly there will be a decline in tourism and hospitality activity for a few days. But I don’t expect this to drag on into Christmas,” he said in a statement given to ET .

Shares of Frech hotel group Accor slumped by almost 5.5% , while the shares of Airfrance slided by more than 5%.Luxury stocks like Hermes,LVMH and Kering were also down by quater to 1% .

A slight upstick in energy stock was seen as the mood in the entire market was glum.