Is Cashless BHIM Going Userless ?

Why government needs to focus more on BHIM?

It has been a year or so when India’s most aggressive and hyperactive anti-corruption act   – “DEMONETIZATION”. If someone plans to market this campaign then long ques in front of  ATM can be adjudged as its best describing logo.

Interestingly, India’s true  patriotic sense figured out that this Fintech startup tuned helper is backed by a Chinese behemoth Alibaba. Understanding this concern and avoiding any further uproar and backlash, government of India launched it very own payment platform BHIM ( Bharat Interface For Money). A simple and good initiative whereby allowing the customer to directly link their AADHAR linked bank account with the platform, thereby making the transaction seamless and accessible to all. But unfortunately, although being an easy alternative to private wallet players like Paytm, the platform is yet to takeoff it full flight. As per the latest data As of March 1, 2020, BHIM had recorded 47.65 million downloads on Android and 11.19 million on Apple iOS. This is way below the numbers achieved by Paytm which has been downloaded by almost 100 million+ users.

So why did BHIM failed to capture the traction it intended to achieve?

The answer lies in the marketing spend our Government has done in promoting the platform. Not much has been done to promote the application. Not just that even Private sector banks like Punjab National Bank and State Bank Of India launched their very own payment instruments rather than educating users to use BHIM app.

Secondly, Paytm succeeded because it brought in a simple transaction process, the QR code. GOI, with its initial intention to promote common QR codes for all the banks failed to chip them in among small merchants or shopkeepers.

Third, although being smooth, the application has reported a substantial failed transactions which have irritated the Indian Audience which is hyper volatile in terms of the money lost in transaction.

So where is the solution?

Addressing issues like transaction failure and working on a low latency model ( server side) would make the entire transaction process smooth which would lead to an increase in the increase in the usage of the app. Secondly, GOI should take some serious initiative to encourage the rural audience to use the same for peer to peer transactions. India story is a hard core rural story with more than 66.86% population living in villages. No govt scheme can survive unless it gains a massive traction for this audience. Government can disburse subsidies, offer cash back using the platform thereby making it attractive of the rural population.

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Homework Guru reaches for the K-12 school going students.

Fast academic answers were for long Homework Guru’s (www.homeworkguru.com) mantra for winning over students. But then the homework help firm , which is also a market leader in online tutoring , sought mass market frame for it brand of anytime answers turned to free online tutoring to widen its reach and diversify the profile of its users. However, the growing clutter in the homework help category

Could prove to be its biggest challenge.

There are close to 100 homework help websites worldwide currently and almost all these companies are planning on free tutoring to lure students online. For an audience who is mostly focused on email based assignment help, such an offer is not only confusing but can even be a deterrent to online academic users. Besides Homework Guru’s growth thus far has been fuelled by its huge tutor base and smart alliance with various universities for a sizeable portion of student base.

Homework Guru’s Brand Plan

  1. Target college going students worldwide and build on online dominance in various subjects& grades
  2. Focus on K-12 student with more emphasis on Online tutoring.
  3. Increase advertisement spends online on various online channels like Facebook , youtube and Google.

The brand clearly needs to widen its appeal among the students. And to do that it has planned close to $1 million worth of investment in advertising.

Student’s Appeal

Homework Help expert, Homework Guru which has answered more than 1 million questions, it has the largest student base in the college questions and answer category. It has hired more than 20,000 experts that help students via email. Homework Guru, an Edunalysis company , believes it has got here on the strength of its easy to use platform and of course ,best academic experts. It believes that it also owes success to a large number of returning students studying in various reputed institutes worldwide.

The alliance with Top universities has paid off handsomely but it could also limit the brand’s potential by restricting its usage to the college students. Perhaps this is the reason why Homework Guru is re-crafting its branding and advertising strategy.

The main target continues to be the college students who is already familiar with the brand. But Homework Guru now wants to be more popular with a large section of school going students studying in various classes. And the brand hopes that the free online tutoring strategy will propel its journey. Homework Guru has already prepared itself to conduct more than 50,000 free tutoring sessions this academic season.

Diving in deep

As an academic help expert , Homework Guru want to reach into the hinterland where the base of  school going students is likely to be larger. Going in for K-12 students is still critical for Homework Guru, not only because it needs to establish itself as a end to end academic expert, because It faces a still competition from other homework help companies available online. These companies do lack the resource infrastructure Homework Guru has, but since the online market is very dynamic they are expected to attract more students in the coming year.

Paytm offers free recharge of Rs 30 for people suffering due to Chennai floods.

In a move to help those who are struck in the worst floods in the country , Paytm has decided to do their bit. The company has planned to recharge Rs 30 worth of talktime free of cost for anyone living in Chennai. The southern financial and Tech hub of the country is suffering from the worst floods ever and survival has been difficult for those who have been stuck.

This is the third internet company to do the bit after OLA and Zomata . OLA offered free OLA boats to take out people stuck in the flood affected regions. Zomato offered free meal to people who ordered through the app.

According to a blog from Paytm the company said “If you would like to recharge anyone’s mobile number so that they can remain connected during this tough time, please call us at 18001030033 and share the mobile number. We will recharge it with Rs.30 worth of talk-time, free of cost”.

Gestures like these are a good initiatives by companies  to help those in need.

UC browser is the third most popular app in India.

UC browser is the third most popular app in India after  Facebook and Whats App . According to a report released by Quettra people spent most of their time on Facebook followed by Whats App and UC browser.  The report also stated that Indian spend 5 million hours more than google chrome on their mobile devices. UC browser holds the top notch position in terms of browsers used by India to view mobile site in the country on their devices. It is interesting to note that six of UC browser families UC Browser Mini and UC Browser HD are among the top 10 browsers in the country.

The report confirms Indian audience’s inclination towards mobile sites and the trend confirms that the mobile web is here for stay for the near future.

UC browser is the world’s No-1 third party browser with 16% market share. With the market dominance of this kind the company plans some exiting ventures in growing Economies like India ,China , Indonesia among othe  countries.  UC browser clocked 11.3 million hours per month in India followed by google chrome 6.1 million hours and Opera Mini 4.1 million hours per month.

Brain behind google map to join Uber.

Google maps Product director Manik Gupta today announced on Linkedin that he has joined Uber as the Director of Map products. Gupta joined google in 2008 as a product manager for Google Map maker and has lead the company’s map initiative for Japan and Asia Pacific region. Gupta was promoted as a product director in 2011 and has spearheaded many feature releases in recent times.  Before joining Google , Gupta worked for HP for four years. He also had a entrepreneurial stint and co founded Buyittoghether.com which was later acquired by CoShopper in 2000.

Gupta is the second big tech move to Uber in recent times. Last month Akash Garg joined the taxi hailing app as the head of their mobile and engineering department. Garg was previously working as the engineering director with twitter.

Uber has so far raised $8.2 billion and has invested aggressively in its mapping and mobile technology.It acquired a mapping startup De Carta in March this year . The company has also hired top robotics experts from Carnegie Mellon and is also funding the university for its robotics innovations.

New Dad Mark Zukerberg to donate 99% of his facebook share.

Celebrating the birth of their first child , Max or Maxima , the powerful tech couple has decided to donate $45 million worth of shares of Facebook to “advancing human potential and promoting equality” through a new organization called the Chan Zuckerberg Initiative. Zukerberg will still hold the controlling rights of the company. The new initiative will fund non profits who are working in towards personalized learning, curing disease, connecting people, and building strong communities.

The full transcript of the letter written by the newly father to his daughter :-

Dear Max,

Your mother and I don’t yet have the words to describe the hope you give us for the future. Your new life is full of promise, and we hope you will be happy and healthy so you can explore it fully. You’ve already given us a reason to reflect on the world we hope you live in.

Like all parents, we want you to grow up in a world better than ours today.

While headlines often focus on what’s wrong, in many ways the world is getting better. Health is improving. Poverty is shrinking. Knowledge is growing. People are connecting. Technological progress in every field means your life should be dramatically better than ours today.

We will do our part to make this happen, not only because we love you, but also because we have a moral responsibility to all children in the next generation.

We believe all lives have equal value, and that includes the many more people who will live in future generations than live today. Our society has an obligation to invest now to improve the lives of all those coming into this world, not just those already here.

But right now, we don’t always collectively direct our resources at the biggest opportunities and problems your generation will face.

Consider disease. Today we spend about 50 times more as a society treating people who are sick than we invest in research so you won’t get sick in the first place.

Medicine has only been a real science for less than 100 years, and we’ve already seen complete cures for some diseases and good progress for others. As technology accelerates, we have a real shot at preventing, curing or managing all or most of the rest in the next 100 years.

Today, most people die from five things — heart disease, cancer, stroke, neurodegenerative and infectious diseases — and we can make faster progress on these and other problems.

Once we recognize that your generation and your children’s generation may not have to suffer from disease, we collectively have a responsibility to tilt our investments a bit more towards the future to make this reality. Your mother and I want to do our part.

Curing disease will take time. Over short periods of five or ten years, it may not seem like we’re making much of a difference. But over the long term, seeds planted now will grow, and one day, you or your children will see what we can only imagine: a world without suffering from disease.

There are so many opportunities just like this. If society focuses more of its energy on these great challenges, we will leave your generation a much better world.

  • • •

Our hopes for your generation focus on two ideas: advancing human potential and promoting equality.

Advancing human potential is about pushing the boundaries on how great a human life can be.

Can you learn and experience 100 times more than we do today?

Can our generation cure disease so you live much longer and healthier lives?

Can we connect the world so you have access to every idea, person and opportunity?

Can we harness more clean energy so you can invent things we can’t conceive of today while protecting the environment?

Can we cultivate entrepreneurship so you can build any business and solve any challenge to grow peace and prosperity?

Promoting equality is about making sure everyone has access to these opportunities — regardless of the nation, families or circumstances they are born into.

Our society must do this not only for justice or charity, but for the greatness of human progress.

Today we are robbed of the potential so many have to offer. The only way to achieve our full potential is to channel the talents, ideas and contributions of every person in the world.

Can our generation eliminate poverty and hunger?

Can we provide everyone with basic healthcare?

Can we build inclusive and welcoming communities?

Can we nurture peaceful and understanding relationships between people of all nations?

Can we truly empower everyone — women, children, underrepresented minorities, immigrants and the unconnected?

If our generation makes the right investments, the answer to each of these questions can be yes — and hopefully within your lifetime.

  • • •

This mission — advancing human potential and promoting equality — will require a new approach for all working towards these goals.

We must make long term investments over 25, 50 or even 100 years. The greatest challenges require very long time horizons and cannot be solved by short term thinking.

We must engage directly with the people we serve. We can’t empower people if we don’t understand the needs and desires of their communities.

We must build technology to make change. Many institutions invest money in these challenges, but most progress comes from productivity gains through innovation.

We must participate in policy and advocacy to shape debates. Many institutions are unwilling to do this, but progress must be supported by movements to be sustainable.

We must back the strongest and most independent leaders in each field. Partnering with experts is more effective for the mission than trying to lead efforts ourselves.

We must take risks today to learn lessons for tomorrow. We’re early in our learning and many things we try won’t work, but we’ll listen and learn and keep improving.

  • • •

Our experience with personalized learning, internet access, and community education and health has shaped our philosophy.

Our generation grew up in classrooms where we all learned the same things at the same pace regardless of our interests or needs.

Your generation will set goals for what you want to become — like an engineer, health worker, writer or community leader. You’ll have technology that understands how you learn best and where you need to focus. You’ll advance quickly in subjects that interest you most, and get as much help as you need in your most challenging areas. You’ll explore topics that aren’t even offered in schools today. Your teachers will also have better tools and data to help you achieve your goals.

Even better, students around the world will be able to use personalized learning tools over the internet, even if they don’t live near good schools. Of course it will take more than technology to give everyone a fair start in life, but personalized learning can be one scalable way to give all children a better education and more equal opportunity.

We’re starting to build this technology now, and the results are already promising. Not only do students perform better on tests, but they gain the skills and confidence to learn anything they want. And this journey is just beginning. The technology and teaching will rapidly improve every year you’re in school.

Your mother and I have both taught students and we’ve seen what it takes to make this work. It will take working with the strongest leaders in education to help schools around the world adopt personalized learning. It will take engaging with communities, which is why we’re starting in our San Francisco Bay Area community. It will take building new technology and trying new ideas. And it will take making mistakes and learning many lessons before achieving these goals.

But once we understand the world we can create for your generation, we have a responsibility as a society to focus our investments on the future to make this reality.

Together, we can do this. And when we do, personalized learning will not only help students in good schools, it will help provide more equal opportunity to anyone with an internet connection.

  • • •

Many of the greatest opportunities for your generation will come from giving everyone access to the internet.

People often think of the internet as just for entertainment or communication. But for the majority of people in the world, the internet can be a lifeline.

It provides education if you don’t live near a good school. It provides health information on how to avoid diseases or raise healthy children if you don’t live near a doctor. It provides financial services if you don’t live near a bank. It provides access to jobs and opportunities if you don’t live in a good economy.

The internet is so important that for every 10 people who gain internet access, about one person is lifted out of poverty and about one new job is created.

Yet still more than half of the world’s population — more than 4 billion people — don’t have access to the internet.

If our generation connects them, we can lift hundreds of millions of people out of poverty. We can also help hundreds of millions of children get an education and save millions of lives by helping people avoid disease.

This is another long term effort that can be advanced by technology and partnership. It will take inventing new technology to make the internet more affordable and bring access to unconnected areas. It will take partnering with governments, non-profits and companies. It will take engaging with communities to understand what they need. Good people will have different views on the best path forward, and we will try many efforts before we succeed.

But together we can succeed and create a more equal world.

  • • •

Technology can’t solve problems by itself. Building a better world starts with building strong and healthy communities.

Children have the best opportunities when they can learn. And they learn best when they’re healthy.

Health starts early — with loving family, good nutrition and a safe, stable environment.

Children who face traumatic experiences early in life often develop less healthy minds and bodies. Studies show physical changes in brain development leading to lower cognitive ability.

Your mother is a doctor and educator, and she has seen this firsthand.

If you have an unhealthy childhood, it’s difficult to reach your full potential.

If you have to wonder whether you’ll have food or rent, or worry about abuse or crime, then it’s difficult to reach your full potential.

If you fear you’ll go to prison rather than college because of the color of your skin, or that your family will be deported because of your legal status, or that you may be a victim of violence because of your religion, sexual orientation or gender identity, then it’s difficult to reach your full potential.

We need institutions that understand these issues are all connected. That’s the philosophy of the new type of school your mother is building.

By partnering with schools, health centers, parent groups and local governments, and by ensuring all children are well fed and cared for starting young, we can start to treat these inequities as connected. Only then can we collectively start to give everyone an equal opportunity.

It will take many years to fully develop this model. But it’s another example of how advancing human potential and promoting equality are tightly linked. If we want either, we must first build inclusive and healthy communities.

  • • •

For your generation to live in a better world, there is so much more our generation can do.

Today your mother and I are committing to spend our lives doing our small part to help solve these challenges. I will continue to serve as Facebook’s CEO for many, many years to come, but these issues are too important to wait until you or we are older to begin this work. By starting at a young age, we hope to see compounding benefits throughout our lives.

As you begin the next generation of the Chan Zuckerberg family, we also begin the Chan Zuckerberg Initiative to join people across the world to advance human potential and promote equality for all children in the next generation. Our initial areas of focus will be personalized learning, curing disease, connecting people and building strong communities.

We will give 99% of our Facebook shares — currently about $45 billion — during our lives to advance this mission. We know this is a small contribution compared to all the resources and talents of those already working on these issues. But we want to do what we can, working alongside many others.

We’ll share more details in the coming months once we settle into our new family rhythm and return from our maternity and paternity leaves. We understand you’ll have many questions about why and how we’re doing this.

As we become parents and enter this next chapter of our lives, we want to share our deep appreciation for everyone who makes this possible.

We can do this work only because we have a strong global community behind us. Building Facebook has created resources to improve the world for the next generation. Every member of the Facebook community is playing a part in this work.

We can make progress towards these opportunities only by standing on the shoulders of experts — our mentors, partners and many incredible people whose contributions built these fields.

And we can only focus on serving this community and this mission because we are surrounded by loving family, supportive friends and amazing colleagues. We hope you will have such deep and inspiring relationships in your life too.

Max, we love you and feel a great responsibility to leave the world a better place for you and all children. We wish you a life filled with the same love, hope and joy you give us. We can’t wait to see what you bring to this world.

Love,

Mom and Dad

Get Me A Shop now a Times Internet company.

Times Internet has acquired DIY shop creation portal Get Me A Shop for undisclosed amount. The company is 1 year old and has helped more than 1800 business to go online in recent times. GMAS , helps business create their own websites and mobile websites without any technical know how and helps merchants advertise locally .

“In the past couple of years, we have helped hundreds of customers across multiple verticals, bringing them online and helping them grow. With Times Internet, we hope to reach scale with the extensive network of businesses they work with,” said founder of GMAS Pushkal Srivastava.

“We have been observing the growth of this business since they were part of fourth batch of TLabs. We see a lot of synergies with the businesses within TIL and GMAS,” added Abhishek Gupta, head of TLabs, the incubation arm of Times Internet.

“Get Me a Shop is a full-stack platform that enables merchants across all segments participate in the ecommerce revolution in India, and we are very excited about the work the founding team has put in,” said Miten Sampat, vice president of corporate development at Times Internet

The company plans to work in the same manner it has been working since its inception and would keep its startup culture intact. This is a second major DIY shop creator after Kart Rocket.

Snapdeal makes Aamir Khan the 19th most viewed Ad personality.

E-commerce giant Snap deal has helped Aamir Khan to grow his ad volume by 441% in last one year. His rank improved from mere 57th to 19th in terms of total amount of time he was seen in Television . The actor has endorsed 10 brands from January to October 2014 while this year he endorsed only 2 brands Incredible India and Snapdeal in the same period .

It was not easy for Snap deal to rope in Khan as they had to convince the actor with various factors and trust quotients before he signed with them. According to a senior snap deal executive “We wanted to change Snapdeal’s branding and Khan was the right candidate for the job. He decided to do it after a very long presentation.”  It is believed that the actor charged 15 crores for a four day shoot with the company. According to sources he is one of the highest paid endorser of the country .Salman Khan is the costliest as he charges Rs 6 crore a day for a brand campaign.

The current controversy made Snap deal’s story a bit difficult as he people took on google play store and social media to decrease the app Star rating and also uninstall the application. People started a campaign naming #appwapsi and uninstalled the application in the protest to what the star said about growing in tolerance in the country .Snap deal later issued a statement stating that they distance itself from the star and his opinion in this topic.

The controversy won’t affect the star much as he has said that he will stand by his words. According to brand expert Harish Bijoor “Contrary to public opinion, Aamir Khan’s brand value will not suffer because of this one incident. He did a good thing by standing by his statement. People expect their heroes to do the same. One more hit, and he will be up there. The share in ad volumes for Aamir Khan in 2015 between Incredible India and Snapdeal is around 55:45”.

Marissa Mayer’s Yahoo story may end sooner than expected.

The celebrated Yahoo’s chief executive Marissa Mayer is finding it difficult to generate support to continue her term. In a report which might be ahead of its time but is inevitable Marissa is not able to turn around the company as the board expected from her. The company’s stock has fallen almost 35 % in last one year and investors are not very optimistic with the leader’s initiatives. According to a hedge fund analyst Eric Jackson, This is like an ’emperor has no clothes’ situation. The company and the shareholders would be better served with her leaving.”

There have been a strong voice to fire Marissa from the board and Sun Trust Analyst Robert Peck even wrote a letter to the shareholders to do the “necessary” before it is too late. The company has not been able to make inroads to a profitable path accept for the Alibaba IPO which was a money spin off and made the company rich . Yahoo has a $30 billion stake of Alibaba.

Marissa’s rating has also decrease rapidly in recent times from 99% to 73% as reported by Employer review website glassdoor. This comes at a time when lot of senior executives left yahoo in last one year.

Marissa seems to be positive though and believe that company is in right direction and would turn around in near future . In a statement issued to shareholders she said “I have very aggressive expectations for Yahoo’s core business,” she said. “We have the right talent, the right strategy, and the right assets to drive long-term sustainable growth for our investors”.

The biggest cause of worry for the company is steep fall in Yahoo’s revenue from its core products . The company reported a 8% loss in the revenues other than adverting money that it is receiving.This is the steepest fall in Yahoo’s revenue in recent times. The company is not very positive in near future and there is belif that the revenue may decrease more to 20. This is a big blow to Mayer’s reputation as she came from an astounding background , google and was touted to be the next big thing in the Tech Circuit.

Marissa did tried her best to change the fortunes of the company by acquiring and investing in multiple startups like Flickr and even hiring celebrity News anchor Katie Couric to handle online video reports. She also acquired blogging service Tumblr for $1.1 but these moves are yet to pay her the dividends of the costly efforts.

It will be interesting to see in which direction the story goes as Yahoo’s previous Chief Executives have either been dumped or resigned .

Zite to shut down on December 7,will operate through flipboard

Personal new magazine Zite has planned to cease its operations. All data on the platform will be migrated on flip board by December 7th.All the Zite users have started receiving emails pertaining to the closure of the website. To migrate you simply have to login to your Zite app and then click on the migrate option in order to migrate to Flipboard.

The move was expected as flipboard stated implementing the Zite features like feed fine tuning .It also added  Zite’s  topic engine to improve recommendations and more.The company also added the interest graph that was used by Zite for its customers.

Zite was initially founded as a tool to deliver personalized news to readers on i-pad. The biggest USP was the personalization algorithm which gave it an edge over its competitors like Gravity , my66Sense. The company was initially acquired by CNN before flipboard got involved and decided to cease its operation