Aditya Birla group will partner with 25 startups to enter into new areas of business pertaining to telecom, retail and financial services. The company started a Biz lab program and has so far added Red Monster Games, Torch, Dressy, ePaisa, Mswipe, Touchfone, Instakash, Bankbazaar, Wealth Pack, Cloud Cherry, Faircent and Coverfox Insurance to its kitty.
These startups will align with the company’s core business and would help them consolidate their position in their respective territory. It is interesting to see as many big enterprises are focusing on startups to keep themselves abreast the technology wave in the country.
Vaibhav Attree 