In an attempt to help the non profits , facebook’s Social good team launched fundraisers pages with more intuitive donate buttons. These pages can be used by non profits for various social cause and the donors can pay them on the platforms itself. Facebook also plans to launch special ads for the fundraisers so that the pages are more visible to the dedicated audience.
The page will consist of the ‘goal bar ‘ which will let the people know as to how much the money the fundraiser plans to raise and how much have been achieved so far. The page would also allow the users to connect further by either providing their emails or contact numbers.
The company did a pilot on the feature by providing special fundraiser pages for three non profits Mercy Corps, the National Multiple Sclerosis Society and World Wildlife Fund. More than 30 social projects including the Red Cross society and UNICEF have been short listed for the pilot.
Its interesting to note that facebook tends to monetize on these pages by charging a small fees by 2016.Not all non profits will be allowed to use the feature as the company plans to verify the credibility of the organization by checking the certification and other details.
The feature was introduced In a blog post by Facebook’s VP of product management Naomi Gleit . She said that ” People raise money for disaster relief, they search for missing children and they bring attention to the issues they care about, We’ve seen from our community that when people take action, lives are changed. We know we can do more to enable these connections.”
The launch comes at time when the world is reeling under worst terrorist situation. This is the second social initiative by the company in recent times while the earlier being the disaster checkout button where the user can check out in a disaster torn area whether they are safe or not. The company with 1 billion daily active user has planned a series of initiative for the society including the Amber Alert project for missing children across the globe.